Forecasting Budget-Dependent CPCs: Learn From Your Competitors
Date:
Presented research on forecasting budget-dependent cost-per-click metrics using competitive intelligence.
Qiwei Han
Assistant Professor of Business Analytics (tenure-track) at Nova School of Business and Economics. Research in econometrics, machine learning, and computational social science.
- Carcavelos, Portugal
- Nova School of Business and Economics
- Website
- Google Scholar
- ORCID
- GitHub
- X (formerly Twitter)