A Data-Driven Approach for Selecting Accounts in B2B Marketing
Date:
Best Paper Award Runner-up. Presented a data-driven approach for account selection in B2B marketing campaigns.
Qiwei Han
Assistant Professor of Business Analytics (tenure-track) at Nova School of Business and Economics. Research in econometrics, machine learning, and computational social science.
- Carcavelos, Portugal
- Nova School of Business and Economics
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