Personalized Pricing in the Age of Big Data: A Technical Perspective
Published in The Cambridge Handbook of Algorithmic Price Personalization and the Law, 2025
Book chapter providing a technical perspective on personalized pricing methodologies using big data and algorithmic approaches, published in The Cambridge Handbook of Algorithmic Price Personalization and the Law.
Recommended citation: Qiwei Han (2025). Personalized Pricing in the Age of Big Data: A Technical Perspective. The Cambridge Handbook of Algorithmic Price Personalization and the Law, Chapter 4.