Optimizing Product Matching in E-commerce: A Strategic Perspective on Precision-Recall Trade-off

Published in 5th International Conference on Advances in Digital Marketing and eCommerce, 2024

Investigates precision-recall trade-offs in e-commerce product matching from a strategic business perspective.

Recommended citation: Miguel Rocha, Victor Høgheim, Miguel Almeida, Alex Theilmann, José Silva, Alessandro Gambetti, Qiwei Han, Maximilian Kaiser (2024). Optimizing Product Matching in E-commerce. 5th International Conference on Advances in Digital Marketing and eCommerce, Barcelona, Spain.