Towards Privacy-Preserving Digital Marketing: An Integrated Framework for User Modeling using Deep Learning on a Data Monetization Platform
Published in Electronic Commerce Research, 2023
Proposes an integrated framework combining privacy-preserving techniques with deep learning for user modeling on a data monetization platform.
Recommended citation: Qiwei Han, Carolina Lucas, Emila Aguiar, Patrícia Macedo, Zhen Ze Wu (2023). Towards Privacy-Preserving Digital Marketing. Electronic Commerce Research, 23:1701–1730.