Asymmetric Peer Influence in Smartphone Adoption in A Large Mobile Network
Published in 14th International Conference on Mobile Business (ICMB), 2015
Studies asymmetric peer influence mechanisms in smartphone adoption using a large mobile network dataset.
Recommended citation: Qiwei Han, Pedro Ferreira, João Paulo Costeira (2015). Asymmetric Peer Influence in Smartphone Adoption in A Large Mobile Network. 14th International Conference on Mobile Business (ICMB), Fort Worth TX.